Here’s a selection of the visuals I did following a team brainstorming session for the world cup drink sensibly campaign. Brainstormingly brilliant team members included: MJ Hindman, Richard Greenwood, Gary Smales and Claire Smyth.

The brief for this project was to encourage sensible drinking during the world cup, rather than run a purely negative campaign about the dangers of drink.

The drawing was done directly into illustrator using a Wacom Cintiq. The visuals were presented to the client and formed the basis for the photographer’s brief. The final two poster designs can be seen here and here.

A couple of the sketches were later used as press ads.